Rules for getting backlinks
Hmmmm, this is a immersive subject and I want to emphasise it’s not an exact science. But here is what I have learned in my analysis at the Backlinks clinic:
Authority – explained
The more authority your web pages have the higher you will rank on Google. Authority means that searchers trust you and your information. The good news is that authorities trusted by humans are also trusted by Google. A good illustration is the .edu and .gov suffixes. These suffixes imply they are trustworthy sources of information and it’s a proven fact that in the eyes of Google backlinks from these domains to your site will contribute authority to your web pages. Another good example is Wikipedia as the web pages here are mostly authored by by group of humans as opposed to a single marketer.
So it follows that authority is very heavily influenced by the source of your backlinks and if authoritative web pages link to you then you inherit their apparent trust and as far as Google is concerned you become more authoritative and hence the trust in your web pages by Google goes up.
How Google declares what is and isn’t authoritative is confidential for solid reasons and aligns with Google’s thinking of “Do no evil”. The last thing the web needs is someone exploiting the mechanisms that Google untilzes in its efforts to try and regulate probably the most significant technological resource of this period in history.
Backlinking methods you should avoid
In the same vein it’s worth my while stating some common sources and practices of creating backlinks that Google not only dislikes but appears to be acting to ‘’categorize as negative authorities. In no particular order of merit, the common examples are:
- Paid backlinks – web pages where individuals purchase and sell backlinks
- Comment spam – entries that contain links on blog pages that are just not associated to the main theme.
- Low quality and *duplicate content – ‘scraped’ or otherwise
- Fast growth – there are a large selection of ways that this is achievable, Google isn’t dumb. Any sudden increase in the number of backlinks is going to show up on Google’s monitoring systems, specifically if it’s a recently registered domain.
- Backlinks from ill reputed sites – these are particularly henous as you are guilty by association – need I say more.
*There is another factor where I may be on dodgy ground, but major press portals appear to get a lot of authority and I have definitely found significant quantities of the same content over and over again on different portals with no penalties, I am still monitoring this, only as a portion of of the results I am seeing go against the normal behaviors I normally expect to see. More on this is in a future post….
