Effective Keyword Research
When you’re trying to find potentially profitable keyword phrases for your web pages or AdWords campaigns, how do you know whether they’re likely to be money making or not?
And even more importantly, how do you actually find them?
To begin with, lets discuss what might influence the profitability of a keyword phrase, and then I’ll show you how to go and find them in minutes…
So what factors should you consider when trying to determine the profitability of a particular phrase?
- the frequency of which your keyword phrase is searched on
- the number of other web pages competing for your keyword
- how your keyword phrase is written
- how much Pay Per Click advertisers are willing to bid for your keyword
- how closely matched your product is to your phrase
- does your keyword phrase include a product or brand name
These six criteria above will go along way to determining how profitable a term will be for you.
The higher the frequency that a keyword is searched on, the higher the probability that it will be profitable as it will drive you more traffic. If it’s never typed into a search engine, it definitely won’t bring you any traffic so you won’t make any profit from it!
Don’t waste your time optimising your pages for high traffic keyword phrases if there are already thousands and thousands of other sites doing the same … because you’ll simply find it difficult to compete and your pages will have very little hope of ranking highly in the search engines.
Therefore, for a phrase to be profitable, it needs to attract “reasonable” volumes of searches whilst not having too many web pages to compete with for the top spots … otherwise your chances of making money will be slim!
If advertisers are prepared to pay a lot to display their advert against a keyword phrase, it must follow that its valuable and therefore should be profitable, makes sense does it not? Life really does not need to be complicated …
All you need to know is how much AdWords advertisers are paying for a keyword … if it is a lot and it gets traffic but there aren’t too many competing pages, it should make you money … if that is, your product is really targeted to it of course.
So there you have it, you now know how to identify profitable keywords using the six criteria above to analyse their potentially profitability. I use Keyword Elite to analyse keywords automatically against the criteria above, it finds and analyses hundreds of keywords in minutes, that I can use in my niche marketing, click the link to read more … Keyword Elite is the best of all my seo tools!
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