SEO 101 – Search Engine Ranking Tips You Can Count On
When a web surfer makes a query online, and types keywords in the search engine box, the SE will display results from the most to the least relevant for the query. The pages with the highest ranking are those that distinguish between the various results. The success of a web based home business seems to depend on the possibility to increase search engine rankings and get displayed in the first result pages.
There are several elements or factors that influence the way a search engine evaluates the relevance of a certain website in the context of the queries. It is not directly possible to increase search engine rankings according to the SE algorithms because the indexing criteria are not public. The ranking is achieved by mathematically combining several algorithms, but we don’t know which. This is a very closely-kept trade secret. If people were familiar with such elements, web masters would be able to create websites that correspond exactly to the demands of the search engine, even if they do not match the query criteria.
Yet, from direct experience and common practice we can say that keyword density for a website, influences PR. This has led to the generally accepted idea that profitable home business websites have to be really well SEO developed in order to increase search engine rankings. The location of the keywords on the page is very important too, in addition to the frequency. Thus, if the keywords are located in the title and the first paragraphs, then that particular page is considered relevant for the topic.
A website indexed by several search engines will not appear displayed with the same page ranking. The effort to increase search engine rankings needs to be constant and long term. Do not care too much about the differences between the PR given by various SE; you’d better focus on strategies to improve these rankings.
Spamming the search engine by misusing web marketing tools is counterproductive for any effort to increase search engine ranking. This is the case when the same word is repeated hundreds of times on the same page. Such tactics are easily uncovered by search engines you risk to receive a ban. Moreover, users often file complaints when encountering such web pages, and search engines then act starting from such complaints. It’s best to use clean practices and stay away from trouble because the penalties could cost you dearly. Why risk the future of your business by trying to increase search engine rankings with dishonest strategies?
