Finally Explained: The Real Truth On The Power Of Backlinks

In SEO, many people talk about this thing called backlinks. And if you are a beginner to the Internet Marketing World or have just launched your first website, you may not understand exactly what they are or even how crucial they are if you’re wanting very high Search Engine rankings in Google.

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If your web business will use paid advertising such as AdWords, AdBrite or Yahoo’s paid ads, then backlinks don’t apply here. So, let’s be inclined to think that you are going to be relying on decent organic rankings in Google (that’s the free traffic) and you have to have your site ranking in the top 10 results of Google – preferably #1 – but can’t grasp this SEO business or working backlinks and your new web business cannot afford someone taking care of this mysterious art for you.

In brief, a backlink is a hyperlink (a clickable link) on a website somewhere else on the internet that links to your site. As simple as it’s explained, that is a backlink.

Unlike Yahoo! and Bing which certain factors on your site (though both combined they pull less than 25% of the search engine market), Google uses backlinks (on other sites) to determine out if your site on, let’s
say, Fly fishing, should rank really high on their results from the search engine or not.

Google will see the so-called link and anchor text (phrase that is linked) and the authority of the site that the hyperlink is coming from to know how highly or lowly your site should rank. And when it comes to Google organic search engine results, backlinks are pretty much all you have to drive the ranking success of your website.

Your next question you should be thinking of should be, how can I get these backlinks for my new site? Back in the beginning days of the net, you would approach other webmasters and politely ask for a link on their site and then with one of your sites link to there site.

Nowadays, that’s impractical for many reasons. Firstly, Google hates what is calls reciprocal links where sites link to each other so those backlinks will have no link juice.

Secondly, link volume is what you need now to get a push in Google as most sites on Page 1 of Google will usually have a hefty volume of links (think in the hundreds and thousands) if the particular keyword or search term is worth ranking for.

There’s also many additional factors to consider such as whether the links are dofollow or nofollow, the PageRank of the site where the backlink comes from and having backlinks from a big variety of sites. Contrary to a lot of SEO advice, I have never found the relevancy of a backlink site’s topics to my website a factor to consider at all in creating linking power but consistency of linkbuilding is extremely important.

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