Let’s assume you just started up your own online venture. You are already aware the only way for the venture to succeed rather than fail is for you to promote it. You can do this if you have deep pockets by paying for advertising or alternatively for free with article marketing.

The first thing to do is research your article marketing subject. There are many good keyword tools available to help you decide which keyword phrases will bring you visitors but also you need to make sure there is little competition as well or you will not get very high in the search results. Your targeted phrases need to be relevant to your site and be getting plenty of search queries but not tons of results. Read a more detailed post about keyword tools for a better understanding.

Once you have chosen your targeted phrases you will need to use it in your articles title, several times in the first paragraph, once or twice in the body and once again at the end for optimum results.

Always write for the reader when article marketing. In other words write it for humans, not Google. We can help our articles climb the search engine rankings but they won’t do us any good if people read the first sentence, decide it’s rubbish and hit the back button. Keep your articles easy to read and to the point. Use bullets as they will get your major arguments over quicker.

When you are done, read it a few times and make sure it is written correctly and that you have your keyword phrases in the right places. Once you have done that, check it again, a few times. If it doesn’t quite read correctly, write it again and remember while you may be an expert on the topic, the reader is not.

Summing up your article is the most important {part-section} and most who rely on article marketing miss this part completely. Your article gives the reader info that they have hunted out at the search engines but now you want them to want yet more information by clicking thru your blog. Make sure you make it clear the benefits of clicking and visiting your site. Simply asking for the click doesn’t cut it any more. Explain to them exactly why they should and what they can expect to find: a a more detailed article, a place where others interested in the topic hang out and chat etc.

Finally be particular where you submit your articles and slightly rewrite the article every time you submit it to a directory or blog feeder. Submit the original version to ezinearticles.com and hang fire until they accept it before submitting it to similar article directories. This is because they are the best so get the most traffic but they will not articles that have already been published on other sites.

Article marketing is still by far the best way of promoting a website without spending ridiculous amounts on advertising. Just 1 article a day means around close to a hundred articles on perhaps thousands of sites in just three months time all with links promoting your blog.

When you see the great results and want to go to another level with your article marketing take a look at submitting your articles to Article Marketing Automation. It means a bit more work as the articles take around 3 times as long to write but the results are 15 to 20 times better.

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