Let’s have a close look at a few of websites. The first of which is an ideal example of a perfect internal linking strategy one should follow and the other can be benchmarked to remember what one should avoid while planning the internal linking structure of his website.
 
Go through the web site http://www.mikes-marketing-tools.com/ which is created by a well known Search Engine Optimizer whose name is Michael Wong. He has optimised each of the subpages for different internet marketing names such as Marlon Sanders, Armond Morin and many more, remember all the key onpage SEO.
 
On clicking on the “Marlon Sanders” URL we are taken to a page optimzed for the key phase “Marlon Sanders”. The page has got the keyword “Marlon Sanders” in the tag and top left hand section. The key word is also in bold and is mentioned all over the web page. If you perform a search at Google using the keyword “Marlon” and “Sanders” you will find the internal page http://www.mikes-marketing-tools.com/directory/marlon-sanders.html listed at the first page. The most important factor that got this page to top SERPs (Search Engine Ranking Pages) is the good internal linking structure of the site.

Now, let us have a sneak peak at a “good looking” but not done search engine optimization website http://www.you-must-think-big.com that is not easy be discovered now in the top search engine optimization result and so don’t have a lot of web traffic.
 
• Their home page title reads “find out which product to sell online and how to sell it” and no one will ever bother to search with such a keyword combination.
• The tag also makes no sense and when we move toward the tag, we can find that a huge header graphic image forms the part of the main content which is not at all recommended for SEO.
• The web site obey a not good inner linking method because it put images in place of text to point to the sub webpages. They’re not using “votes” that they can be using for their internal webpages.
 

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