Money Free Advice
URLs, Title Tags & Meta Data The PPC Money
URLs, title tags and meta tag components are all information that describe your site and page to visitors and search engines. Keeping them relevant, compelling and accurate are key to ranking well. You can also use these areas as launching points for your keywords, and indeed, successful rankings require their use.
The URL of a document should ideally be as descriptive and brief as possible. If, for example, your site’s structure has several levels of files and navigation, the URL should reflect this with folders and subfolders. Individual page’s URLs should also be descriptive without being overly lengthy, so that a visitor who sees only the URL could have a good idea of what to expect on the page. Several examples follow:
Comparison of URLs for a Canon Powershot SD400 Camera The PPC Money Parking Search
Amazon.com – http://www.amazon.com/gp/product/B0007TJ5OG/102-8372974-
4064145?v=glance&n=502394&m=ATVPDKIKX0DER&n=3031001&s=photo&v=glance
Canon.com – http://consumer.usa.canon.com/ir/controller?
act=ModelDetailAct&fcategoryid=145&modelid=11158
DPReview.com – http://www.dpreview.com/reviews/canonsd400/
With both Canon
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Hit adsense
In the context of visitors to web pages, a hit (or site hit) is a single access request made to the server for either a text file or a graphic. If, for example, a web page contains ten buttons constructed from separate images, a single visit from someone using a web browser with graphics switched on (a “page view”) will involve eleven hits on the server. (Often the accesses will not get as far as your server because the page will have been cached by a local internet service provider).
In the context of a search engine query, a hit is a measure of the number of web pages matching a query returned by a search engine or directory.
Hotbot
One of the largest search engines, indexing 110 million pages. Powered by Inktomi, new submissions appear to be taking two weeks or longer to appear. The URL is http://www.hotbot.com.
HTML
HyperText Markup
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Dead Link google adsense shareware
An internet link which doesn’t lead to a page or site, probably because the server is down or the page has moved or no longer exists. Most search engines have techniques for removing such pages from their listings automatically, but as the internet continues to increase in size, it becomes more and more difficult for a search engine to check all the pages in the index regularly. Reporting of dead links helps to keep the indexes clean and accurate, and this can usually be done by submitting the dead link to the search engine.
De-listing
The removal of pages from a search engine’s index.
Removal can occur for various reasons, including unreliability of the machine that hosts a site or because of perceived attempts at spamdexing.
Description
Descriptive text associated with a web page and displayed, usually with the page title and URL, when the page appears in a list
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Examples and Recommendations for Title Tags The PPC Parking
Page on Red Pandas from the Wellington Zoo:
- Current Title: Red Panda
- Recommended: Red Panda – Habitat, Features, Behavior | Wellington Zoo
Page on Alexander Calder from the Calder Foundation:
- Current Title: Alexander Calder
- Recommended: Alexander Calder – Biography of the Artist from the Calder Foundation
Page on Plasma TVs from Tiger Direct:
- Current Title: Plasma Televisions, Plasma TV, Plasma Screen TVs, SONY Plasma TV, LCD TV at TigerDirect.com
- Recommended: Plasma Screen & LCD Televisions at TigerDirect.com
For each of these, the idea behind the recommendations is to distill the information into the clearest, most useful snippet, while retaining the primary keyword phrase as the first words in the tag. The title tag provides the first impression of a web page and can either serve to draw the visitor in, or compel them to choose another listing in the results.
Meta Tag Recommendations: Free the PPC Domain
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SEO Glossary
adsense
T
TLP – Acronym for Top Level Page, a reference to the home page, category pages, or product pages that have unique value for the site and so are structured in the top levels of the site directory.
TLP Feed – Acronym for Top Level Page feed, the often automatic and on-subscription feed of an advertiser’s home page or unique category pages. See also Feeds.
Tail Terms – Search terms that are very specific, long phrases that include one or more modifiers, such as “cheapest helicopter skiing near Banff BC.” These longer, more specific terms are called “tail terms” based on a bell-curve distribution of keyword usage that displays the low numbers of little-used terms at the “tail” end of the bell curve graph. (See “The Long Tail” by Wired editor Chris Anderson.) Although long, specific and lesser-used tail terms have low CTRs, they are less competitive (and therefore cheaper) and often
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