Marketing Free Advice
• Information Architecture The Adsense Email Marketing
The organizational hierarchy of a site can also strongly affect usability. Topics and categorization impact the ease with which a user can find the information they need on your site. While an intuitive, intelligently designed structure will seamlessly guide the user to their goals, a complex, obfuscated hierarchy can make finding information on a site disturbingly frustrating.
• Navigation
A navigation system that guides users easily through both top-level and deep pages and makes a high percentage of the site easily accessible is critical to good usability. Since navigation is one of a website’s primary functions, provide users with obvious navigation systems: breadcrumbs, alt tags for image links, and well written anchor text that clearly describes what the user will get if they click a link. Navigation standards like these can drastically improve usability performance.
• Functionality
To create compelling usability, ensure that tools, scripts, images, links,
SEO Free Tips
• Popularity of Site in Relevant Communities The Google Adsense SEO – In the example above, the weight or power of a site’s vote is based on its raw popularity across the web. As search engines became more sophisticated and granular in their approach to link data, they acknowledged the existence of “topical communities”; sites on the same subject that often interlink with one another, referencing documents and providing unique data on a particular topic. Sites in these communities provide more value when they link to a site/page on a relevant subject rather than a site that is largely irrelevant to their topic.
• Text Directly Surrounding the Link – Search engines have been noted to weight the text directly surrounding a link with greater important and relevant than the other text on the page. Thus, a link from inside an on-topic paragraph may carry greater weight than a link in
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SEO Glossary
Affiliate Marketing Search
H
.htaccess file – A file with one or more configuration directives placed in a web site document directory. The directives apply to that directory and all subdirectories.
HTTP – Stands for “Hypertext Transfer Protocol.”
HTTPS – Stands for “Hypertext Transfer Protocol Secure.”
HTTP Referrer Data – A program included in most web analytics packages that analyzes and reports the source of traffic to the user’s web site. The HTTP referrer allows webmasters, site owners and PPC advertisers to uncover new audiences or sites to target or to calculate conversions and ROI for future ad campaigns.
Head Terms – Search terms that are short, popular and straightforward; e.g., “helicopter skiing.” These short terms are called “head terms” based on a bell-curve distribution of keyword usage that displays the high numbers of most-used terms at the “head” end of the bell curve graph. See also Tail Terms.
Hidden text — (Also known as Invisible text.) Text
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Critical Components of Optimizing a Site The Google E-mail Earning
Each of the following components are critical pieces to a site’s ability to be crawled, indexed and ranked by search engine spiders. When properly used in the construction of a website, these features give a site/page the best chance of ranking well for targeted keywords.
Accessibility The Google E-mail Earning Guide
An accessible site is one that ensures delivery of its content successfully as often as possible. The functionality of pages, validity of HTML elements, uptime of the site’s server and working status of site coding and components all figure into site accessibility. If these features are ignored or faulty, both search engines and users will select other sites to visit.
The biggest problems in accessibility that most sites encounter fit into the following categories. Addressing these issues satisfactorily will avoid problems getting search engines and visitors to and through your site.
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Search Engine Optimization PPC Affiliate
What is SEO?
• Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings.
• The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search
• It is a process of optimizing a website in order to gain top positions on search engines for various keywords, and drive more traffic to the site. PPC Affiliate Search
Internet Browsers
Internet Explorer
Internet Explorer (IE) by Microsoft is the most common Internet browser today. IE was introduced in 1995 and passed Netscape in popularity in 1998.
Netscape
Netscape was the first commercial Internet browser. It was introduced in 1994. Netscape gradually lost its popularity to Internet Explorer.
Mozilla
The Mozilla Project has grown from the ashes of Netscape. Browsers based on Mozilla code is the second largest browser family on the Internet
